About

I'm Jordan Avery — a Director of Strategy at a consulting firm in Atlanta, focused on data, cloud, and AI. My work centers on a recurring problem: companies have ambitious strategies and complex technology, and the path between the two is rarely obvious. I help bridge that gap by designing foundational data systems, building roadmaps, and creating frameworks that turn emerging capabilities into outcomes leadership can act on.

What I'm working on

A lot of my current focus is on what comes after SEO. Generative engines — ChatGPT, Perplexity, Google's AI Overviews — are becoming the front door for how people find information, and brands need a new playbook for showing up there. I lead work on Presence Score, a tool my firm built for measuring brand visibility in generative results, and contribute POVs on the broader shifts happening across data, cloud, and AI. The interesting question is rarely "what's the new tech?" — it's what do you actually do about it on Monday?

Why Georgia Tech twice

I'm a two-time Yellow Jacket. Undergrad in Industrial and Systems Engineering, currently working toward an MS in Analytics. ISyE taught me to think in systems — optimization, decision analysis, the math underneath messy organizations. The Analytics program is sharpening the statistical and modeling toolkit, which I'm putting to work in both client engagements and side projects of my own.

What this site is

Three things, mostly:

• Writing — POVs on GEO, emerging tech, and the work of strategy itself.
• Analytics — coursework and findings from the MS program, posted as I work through them.
• Builds — applications in progress, often things I wished existed for myself or my friends.

Off the clock

Dad of two. Atlanta lifer — which means Braves in the summer, United in the fall, and a steady stream of complaints about traffic year-round. Disc golf when the weather cooperates. Always reading; currently in the middle of a Dresden Files reread, with Dungeon Crawler Carl in rotation when I want something weirder.

Get in touch

The best ways to reach me: email or on GitHub. I'm always up for a conversation about strategy, analytics, what's coming next in tech — or where to find the best disc golf in north Georgia.